Paid Search

Google Adwords and Bing Adcenter are confusing. What is the difference between the search network and the content network? What is the difference between broad match and modified broad match? How can a quality score be increased? What is a good bid? How can the right keywords be found?

These are common questions and we have the answers. We have taken over several PPC accounts that were really hurting simply because someone just turned it on without knowing what they were doing. With PPC you have to do it right or you are wasting your money.

And of course Google is all too happy to take your money. In fact they usually send you emails about how you can improve your campaign if you want their help. Keep in mind, improve your campaign to Google means you spend more money with Google obviously. Your campaign won’t improve at all by following their suggestions. You will just spend more money on more traffic that is not converting for you.

But we can help you because you are not paying us for clicks. Our incentive is to help you reach your goals, not get you to spend more in Google. We want to make sure you bid the right amount, the right way on the right keywords. We want to make sure you are on the right networks. We want to make sure you have divided your keywords appropriately. We want to make sure your ad copy has a call to action.

All of these things will improve your campaign’s performance. Contact us today so we can help you get your campaign on the right track.