When it comes to Search Engine Optimization (SEO), there are two big factors. The first and most obvious is your website. What does it say? How often is it said? Where are things placed? There are a lot of factors to consider and we make sure to optimize for all of them. But the clarity and content of your website is only part of the equation.
The more important factor is the number and quality of links pointing to your website from other websites. What these links say, where they point, where they are on the page and other factors influence the value of each link. It is our goal to make sure you are constantly getting new links from new sources.
We intentionally take a varied approach to link building. We don’t just build high quality, perfect links all day long for you. This would be pretty unnatural. Think of the biggest websites you know: Facebook, YouTube, Amazon and others. Is every link pointing to these websites likely to be of very high quality? Not at all.
That’s why your website should have both high quality and low quality links. That variety shows that your links are natural and organic. So we are sure to leave real comments on blogs. We create bookmarks to your site and pages linking to your site. We submit you to free and a few paid directories. We publish links to your site in articles. We create links in forums and message boards.
Some of these are of high quality. Some are not. The important thing is that your rankings will improve and you will get more traffic to your site.