Conversion Optimization

There are several factors that determine whether or not a visitor to your website will convert into a customer. First, you have to define the conversion. Is there a product they should buy? A newsletter to subscribe to? Figure out the action you want visitors to take and figure out how to track it. We can help with that.

Once this is in place, then you want to see how well your current website is converting visitors. See how it does without any help. Once we have established a baseline, we want to look at ways to improve things. We use whatever data is available to us in order to make these decisions.

We may try speeding up your website so that it loads faster. We may want to change the color of a link. We may want to use a new image for the purchase link. We may want to move things around. There are any number of design and usability elements we can work with.

Using our past experience with what makes visitors convert, we will implement a plan on your website to increase conversions. We will also do this in a way that will not affect your visibility in search engines. Too often we see people make dramatic changes to their website in order to increase conversions, but they alter their website so much that search engines don’t trust them as much and drop them in search results.

You will never have this problem with us. We will keep at it and keep testing until we find what will work for you. And at no point will your search engine traffic be compromised to do so.